Indigo Meda & Event and MacTechnology have announced that they have been forced to postpone the Appule event.
Appule was set to be the first Apple expo to run in London since 2008, and Apple’s third founder, Ronald G Wayne, was booked open the event in October. However, the event’s organisers have released a statement announcing the postponement today.
“It is with great regret that we must announce that Appule 1, due to take place at The Barbican in October, has been postponed until a future date to be announced, likely to be in Spring 2013,” reads the announcement.
“This decision has been forced upon us, as despite having plenty of smaller companies booking space at the show, many of the key major exhibitors we have been talking to over the past year have still not committed to the event at this lte stage, and their absence would have made the show rather less than worthwhile for our many thousands of visitors.”
“Despite the extraordinary level of visitor enquiries, with almost 6,000 applications for tickets, we simply could not get some of the major key vendors and resellers to make their final decision to take part,” the announcement continues.
“We are looking at how we can best re-shape this event for next year, certainly in closer partnership with these major vendors and resellers to ensure that this event is a complete success and meets all of our exhibitors’ and visitors’ objectives,” it concludes.
In May, it was reported that Microsoft was one of the key exhibitors to have booked a stand at the expo, which was forced to be renamed Appule after Apple sent legal correspondence to Indigo Media warning against calling the event Apple Expo.