London video broadcast and corporate post production facility Digital Heaven has migrated from Avid editing suites to Final Cut Pro.
Digital Heaven - which has worked on Top of the Pops since 2003 - becomes the first London facility to make the switch. The company offers both offline and uncompressed online suites, equipped with Macs and VTRs.
It had previously offered Avid DS, Symphony and Xpress DV facilities to its client. It decided to switch after the National Association of Broadcasters event last year, when Apple introduced Final Cut Pro 4.0.
Digital Heaven managing director Martin Baker said: "We've been watching the development of Final Cut Pro since the beginning. With the release of version 4.0 last year, it was an easy decision to switch."
Apple UK's managing director Mark Rogers said: "Digital Heaven's pioneering switch to Final Cut Pro and its enthusiasm for Apple's professional video products is another example of the increasing adoption by broadcast users. We wish them every success."
Baker revealed that his company has been used exclusively in the company's work on Top of the Pops since its relaunch last year. "It has been a total success," he said, "the reaction from all our clients has been very positive".
Discussing the company's offering, Baker said: "Our suites are professionally designed to broadcast specs. We already had the technical infrastructure in place for the Avid systems, the only difference is we're now catering for the broadcast end of the Final Cut Pro market. We strongly feel that Apple is the new leader of post production technology and are 100 per cent committed to its solution."