Volvo plans to offer an iPod connector as a dealer option for new motors from the marque, initially in the US.
The iPod adaptor is available this month on Volvo models 2006 S60, S80 and V70/XC70 in North America.
The iPod adaptor connects to the Volvo's in-car audio system simply by plugging the music player into a cable that's in the vehicle's armrest box.
The music player is then controlled using the radio or steering wheel controls already extant in the car. It costs £150.
Volvo is also offering the 20GB PhatNoise Digital Jukebox music player as an alternative, though at $898 more costly, option.