Apple gets the little things right – but what's this indifference to Apple about, ask two separate online pages.

Business Week sings Apple's praises: "From the latest desktops to a new version of Mac OS X, Apple is getting the little things right."

This report praises Apple's new OS for its “subtle improvements”, as well as its OS-unique features, such as Exposé, "a simple idea but an elegant tool for taming your desktop".

The business magazine also offers a positive report on Apple's growing selling points for corporate buyers. "Many corporate tech managers would rather see a virus invade their systems than let a Mac in the door." This eschewal of Apple may be headed for a thaw, as Panther allows Macs to "participate fully in a Windows network." The report suggests companies should take another look at Macs.

The praise for Apple's OS doesn't end there: Panther is "the best OS available to consumers"; it also wins praise for ease-of-use and its modern system-architecture.

"Anyone who doesn't depend on some Windows-only programs should consider the Mac for their next computer," Business Week writes, praising the Power Mac G5 for its power, design and technology.

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Comparing the PC to the automobile industry, in which drivers of different vehicle brands take a look at what's new in the market from other brands, this report states that Windows PC users have "put Apple's computers out of their minds."

"I'm convinced that these people deal with Apple's efforts the same way they treat pesky nephews or obnoxious dogs: They ignore them. They wish they would just go away," the report says.

Consumer ignorance drives the divide, the report adds. The mass market isn't educated about operating systems; users assume that computer retailers are championing choice – even though many don't stock Macs, but mostly it’s about fear of change.

In this environment, despite rave reviews, "is anybody listening?" the report concludes.