DEM is one of Europe's leading entertainment distributors, supplying 500 retail outlets, including Casino, E. Leclerc, Champion, Intermarché and Monoprix with music, video and games. The new music download service will be launched under a new consumer brand to be 'Powered by Wippit', and DEM's existing retailers will offer pre-paid music download cards for sale.
Yves Cohen, CEO of DEM said: "DEM is delighted to make it possible for French supermarkets to sell entertainment downloads to their customers. Wippit's choice as a partner has been very obvious: they precisely offer the right expertise and dynamism to make a real breakthrough in this challenging business."
Paul Myers, CEO and Founder of Wippit said: "This is Wippit's first retail partnership outside the UK and marks an exciting new departure for us as we offer our first non-English language service and will also be sourcing and selling local product."