Wippit is launching its first online music store outside the UK: in France, with French retail distributor, DEM.

DEM is one of Europe's leading entertainment distributors, supplying 500 retail outlets, including Casino, E. Leclerc, Champion, Intermarch├ę and Monoprix with music, video and games. The new music download service will be launched under a new consumer brand to be 'Powered by Wippit', and DEM's existing retailers will offer pre-paid music download cards for sale.

Yves Cohen, CEO of DEM said: "DEM is delighted to make it possible for French supermarkets to sell entertainment downloads to their customers. Wippit's choice as a partner has been very obvious: they precisely offer the right expertise and dynamism to make a real breakthrough in this challenging business."

Paul Myers, CEO and Founder of Wippit said: "This is Wippit's first retail partnership outside the UK and marks an exciting new departure for us as we offer our first non-English language service and will also be sourcing and selling local product."