London-based radio station, Xfm is giving away fifty iPods next week on Christian O’Connell’s Breakfast Show.

The blurb on the radio station’s Web site says: "That's what I call a proper f**ing prize. All the music you could ever possibly listen to (even if you listen to music all day, every day, like, forever) all on a sexy-looking little bit of technology about the size of a fag packet."

Xfm's head of marketing, Charlotte Soussan, told Macworld: "iPods are going to be the most desirable present for our audience this Christmas, but they're also all about music, as is Xfm – so it really was the perfect prize to give away on air and attract new listeners."

Every weekday morning from Monday November 17 between 7.30 and 8am, Christian will play three tracks featured on an imaginary celebrity's iPod. Listeners have to guess which celebrity the iPod belongs to.

A 'helpful' example on the Web site suggests that England rugby player Jonny Wilkinson's three tracks would be: Can I Kick It? (Yes You Can) by Tribe Called Quest, Try by Macy Gray, and Ball Of Confusion by The Temptations.

Tune in to 104.9 FM if you are in London or go to the Xfm Web site to listen if you aren’t. You can also tune in on Sky Digital Channel 864, NTL Channel 891, and DAB Digital Radio in various cities in the UK.

A further four iPods will be given away from the show's Web site each day. To be in with a chance of winning you need to correctly answer three questions related to that day's show.