Where is Apple's 12 Days of Christmas 2014? We were waiting patiently, hoping that the company would surprise us at the last minute, but it's official: Apple's 12 Days of Christmas isn't happening this year.

For the first year since it began in 2008, Apple has decided not to run its 12 Days of Christmas promotion, disappointing many iTunes users who've loved getting a free gift each day during the holiday period.

The 12 Days of Christmas promotion usually runs from Boxing day (26 December) until 6 January, with each gift available for free for 24 hours, downloadable through a dedicated 12 Days of Christmas iOS app. That app normally becomes available in early December, so when we reached mid December with no sign of the promotion we began to get an inkling that Apple might be a Scrooge this year.

In previous years, Apple has given away movies, music videos, TV shows, games, books and other apps, but we'll be getting nothing of the sort this year. See our round-up of the best iOS apps ever here.

Apple also skipped its Black Friday and Cyber Monday promotions this year, but did decide to run a brilliant RED campaign that helped the company raise an incredible $20 million to fight AIDS.

For those of you running Android, however, Amazon is offering £150 worth of apps for free through the Amazon App Store for Android until the end of Boxing Day, including Angry Birds games, Colin McRae Rally, Worms 3, Ultimate Guitar Tabs and Tools, The Muscular System Manual (worth £41.42!), Oxford Learner's Dictionary and more.

Find out about more brilliant tech deals, sales and offers in our Christmas tech deals 2014 live blog.

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