It's December 24. Do you know where all your holiday presents are? If you still haven't crossed off everyone on your list--or maybe your list suddenly expanded because your nephew is bringing his new girlfriend to Christmas dinner, or a coworker surprised you with a thoughtful gift--there's still time to get something for them. Gift cards let them pick something out for themselves, and yeah they're kind of boring, but thankfully those aren't even your only options at this extremely late date. Let the Queen of Procrastination (me) solve all of your problems right now--it's a Festivus miracle.
It's true, gift cards are kind of the easy way out, but this is the zero hour, that magical time when the easy way out also becomes the smart way out. You can email these, or print out a little certificate to give in person, thus showing how super-duper prepared you are.
Amazon has some festive holiday designs, including a few that are animated, so your lucky recipient can hear dogs singing Christmas carols when they open the email. If you don't even know the person's email address you can probably cross them off your list just post the gift to their Facebook profile. #Blessed.
Apple lets you email your loved ones both Apple Store gift cards and iTunes gift cards. But they aren't interchangeable. You can't use Apple Store gift cards at authorized Apple resellers or in the iTunes Store, although you could buy an iTunes gift card with an Apple Store gift card. iTunes gift cards are good for music, movies, apps, books--anything you can buy without leaving iTunes, basically, although you can't use them to "gift" iTunes items to another person. If you try to spread the wealth by gifting your favorite album to another user, that will hit your stored credit card instead of your gift card balance.
Food on demand
Food delivery apps should all have gift cards in my opinion (aside from Christmas, this would be the best new-baby gift on the planet), but EAT24 doesn't, GrubHub doesn't, and Seamless only participates in this Visa-based program that comes with extra fees and only ships via U.S. Mail. Not good. But we can turn elsewhere.
If you're in the San Francisco Bay Area you can turn to startups like Munchery (which also serves Seattle) and Spoonrocket. But foodies anywhere would appreciate a gift card from Blue Apron (which sends you the ingredients to cook for yourself), and OpenTable, which lets you pick the restaurant or let your recipient pick for herself.
I love getting new clothes, but I hate shopping. And it's so very nice to know that I'm not alone. Luckily, some people out there love to shop and have a knack for finding flattering clothes that look good together. I've enjoyed Stitch Fix for women's clothing and accessories, and I've heard good things about Trunk Club, for menswear. Think of these as curated fashion on demand.
When you sign up at either place, you'll answer some questions about your body type and personal style, and then you'll receive a shipment of clothes in your size, picked out by a stylist. You get to try it all on at home, send back whatever you don't like, and you're only charged for what you keep.
If it sounds a little Columbia House Record Club, don't worry. They don't send a new shipment every single month, only when you request one. Both services offer emailable gift cards, which will let your lucky loved one get spiffy new clothes for an upcoming season, or perhaps a special occasion like a trip or job interview--or just have a professional stylist on the lookout for that perfect pair of jeans.
If you're addicted to a service like Rdio, Pandora, Spotify, or Hulu Plus, share the love with an emailable gift card. Your lucky giftee will think of you every time they crank up their favorite album or binge-watch South Park for days at a time. Netflix is only selling physical gift cards at this time, but they have a locator if you're desparate enough.
If you want to give a specific ebook, movie, TV show, app, or other digital gift, the iTunes Store and Amazon both make that easy. In Amazon, just search for the download in question, and you'll see the "Give as Gift" button right below the button you'd click to buy something. Amazon will email the gift code directly to your giftee, or email it to you so you can print it out and hand-deliver.
In iTunes, first find what you want to give, and then click the small downward-facing triangle next to the button that has the price, the same one you'd click to buy. That triangle holds a menu topped with "Gift This [Media]," along with options to share something via email, add it to your Wish List, and so on.
Weirdly, iTunes lets you give single TV episodes or fully completed seasons, but you can't buy someone a Season Pass for a show that's currently airing.
Books and entertainment and cashmere all make fine gifts, but experiences trump those every time. If you're visiting your family, why not give the gift of tech support? But even if you won't be close by, an IOU for a fun day out or a special favor later on can be the perfect thing, and a fun iPhone app called Good For can make those gifts look fancy and delightful--almost like you actually planned ahead! The included templates let you whip up personalized gift certificates and IOU coupons for things like a date night, babysitting, a relaxing massage, or anything you can think of. When you're all done, you just email your gift or send it by text message.
Armed with one (or more!) of these last-minute gifts, all you have to do is relax and make the season bright. Or, you know, find an open gas station or 7-Eleven and give the gift of Gatorade and Skittles. Happy holidays!