Okay, this is impressive so we won't waste any time: Laptops Direct now has £250 off the M1 24 iMac (8-Core CPU/7-Core GPU, 256GB).
This drops the price from £1,249 to just £999.97 – that's the same as the entry-level 13in MacBook Air! At the time of writing, there are only 10 left in stock so you'll have to be quick.
The M1 iMac range only launched in April 2021, but stock has been intermittent with most places selling out. While we have seen discounts up to £119 (via BT Shop) on certain models, Laptops Direct's price on the refurbished M1 iMac is hands down the lowest we've seen. Trust us, we're always monitoring the best M1 iMac deals and availability.
The offer is especially impressive given the reconditioned quality is 'Grade A' – which means it's practically good as new. See our full guide to buying refurbished Macs.
The new M1 iMacs feature 4.5K Retina displays, slimmer bezels, and a smaller 'chin'. The display measures only 11.5mm thin. Apple credits the streamlined form to the M1 chip's SoC architecture, which also boosts the CPU performance by 85%.
The new iMac also features a 1080p FaceTime HD camera with studio-quality mics and a six-speaker set-up with Dolby Atmos support. It's undoubtedly the most powerful iMac and the display is particularly spectacular as Macworld Editor Karen Khan notes in her 4.5/5 star review. The only real drawback was the price – though that's much less of a concern with £250 off!