The US House of Representatives recently proposed a raft of new bills intended to regulate the technology giants and limit their power over consumers and smaller competitors. One plank of the regulations will require platform owners to let users delete any app they want, but that's only the start.

Apple, Facebook, Google and the other giants are obviously worried about this development. On Monday, a group of organisations supported by these companies sent a letter to the Justice Committee warning of serious consequences for the entire technology industry if the bills are voted through.

But we now know that the companies have also taken the matter into their own hands - literally. The New York Times (behind a paywall) reports that Tim Cook personally called several members of Congress to make his feelings clear on the proposals.

Apple's CEO is said to have called the Speaker of the House of Representatives, Nancy Pelosi, to ask her to slow down the committee's process. She pushed back, however, and asked Cook to propose concrete improvements, instead of making general warnings about how the laws will harm consumers and inhibit innovation.

Kent Walker, Google's director of policy, has also called several members of the Legislative Assembly, writes the Times, while Facebook and Amazon have published written criticisms of the proposals.

Apple certainly isn't averse to a spot of political lobbying. Last October we reported that the company had spent an astonishing $1.56m on such activities in just three months, acquainting officials with its views on taxes, environmental protections, autonomous vehicles, the treatment of minorities, and domestic chip production.

Later, and more troublingly, it emerged that the company also lobbied to 'water down' proposed forced-labour legislation to protect Muslim Uyghurs in China.

None of this, we should finally stress, is illegal or even really unethical. Everyone has the right to contact their elected representatives and argue for or against a piece of legislation or political action. The fact that Apple is arguing against regulations on itself feels a little off, of course, but it's hardly surprising that the company should have strong feelings on the subject.

This article originally appeared on Macworld Sweden. Translation and additional reporting by David Price.