The Mac platform is the overwhelming favourite with the advertising industry in the USA, recent research shows.

An in-depth survey by Advertising Photographers of America (APA) revealed that 68 per cent of its members use Macs for day-to-day business use. This number is up by 43 per cent on last year’s figure.

And when it comes to digital imaging, 77 per cent of APA members, who use computers, opt for Macs.