Apple Opinion

The new maxed-out MacBook Pro costs £6,708.98

Apple’s latest 15in MacBook Pro costs more than two Mac Pros – we explain why

Apple’s latest 15in MacBook Pro costs more than two Mac Pros – we explain why

12 Jul 18

The boy who cried short: Consistently bearish on AAPL

31 Oct 15

Apple’s best update in six years!

Forget about computers and mobiles Apple's best update is its new mouse

Forget about computers and mobiles Apple's best update is its new mouse

14 Oct 15

Developers look to make Apple's next big things even bigger

Apple can only do so much—the real strength of its platforms is what developers add to the mix.

Apple can only do so much—the real strength of its platforms is what developers add to the mix.

14 Sep 15

Why the Apple TV won't revolutionize gaming

Games are just a small, but potentially very meaningful part of the new set-top box's overall appeal.

Games are just a small, but potentially very meaningful part of the new set-top box's overall appeal.

11 Sep 15

Market sharing: These predictions are useless

27 Aug 15

Don’t be not Apple: It’s the right thing to do

25 Aug 15

The Floppening, Part VIII: This time, Apple Watch is really a flop

Get out your Apple Watch Flop bingo cards because it's time to fill in another square

Get out your Apple Watch Flop bingo cards because it's time to fill in another square

13 Aug 15

Live-blogging an Apple Lisa commercial from 1983

I found an ad called "1983," and it's quite something

I found an ad called "1983," and it's quite something

11 Aug 15

What fight are you Swatching? Things the Apple Watch doesn't really compete against.

11 Aug 15

AAPL vs. Apple: Don't confuse the two

Never mix up AAPL the stock and Apple the company

Never mix up AAPL the stock and Apple the company

06 Aug 15

The wheel of fortune

Sometimes you're hot, sometimes you're not

Sometimes you're hot, sometimes you're not

01 Aug 15

How Apple Music can turn users into subscribers

Apple Music has racked up 10 million users in its first month

Apple Music has racked up 10 million users in its first month

31 Jul 15

Accessibility and Apple Watch apps

Thoughts on accessibility and the Apple Watch

Thoughts on accessibility and the Apple Watch

30 Jul 15

The real Apple Watch party starts this autumn

First six months have been merely a prologue

First six months have been merely a prologue

29 Jul 15

What the Apple Remote says about Apple

I tend to prefer the compromises Apple habitually makes, but that's not to say they are always better than those that Samsung or Lenovo or Google would

I tend to prefer the compromises Apple habitually makes, but that's not to say they are always better than those that Samsung or Lenovo or Google would

28 Jul 15

Comparing Apples to lemons: Windows Phone beats Apple Watch

Oh, no, let's go crazy.

Oh, no, let's go crazy.

28 Jul 15

The Apple Watch secret: What Tim Cook doesn't want you to know!

Apple reported its quarterly financial results this week, breaking out more detail that almost all of its competitors, but it failed to report specific Apple Watch unit sales and that makes pundits so mad

Apple reported its quarterly financial results this week, breaking out more detail that almost all of its competitors, but it failed to report specific Apple Watch unit sales and that makes pundits so mad

25 Jul 15

Apple Watch after 3 months: It's still personal

Read on for our impressions of the Apple Watch on its three-month milestone

Read on for our impressions of the Apple Watch on its three-month milestone

24 Jul 15

Why Apple's being criticised for everything

Being the best means everyone has very high standards for Apple... Will the best ever be good enough?

Being the best means everyone has very high standards for Apple... Will the best ever be good enough?

24 Jul 15