The 160GB iPod is the bees-knees for any busy iTunes user, and underlines the vital importance of digital to tomorrow's media landscape.
Now, I'm determined to pick up an iPhone (especially at Mark's predicted £269 price tag).
If I don't get one of those, then I'll think about an iPod touch - I think that's going to be the device of choice for people who don't entirely want to trust their digital lives to just one device, people on a budget, people who just need 'net access in the field, or people in search of a decent film playback device.
iPod touch will clearly also appeal to those of us who are trapped by our mobile networks, who (particularly in America) have a penchant for imposing big charges on customers who want to terminate their contract. It's all the benefits of an iPhone, without the phone.
And in any case, carrying a mobile means you're always available, and if life has taught you to be anything like as misanthropic as I seem to have become, then being always-on contactable isn't necessarily a selling-point.
But the 160GB iPod classic is sexy. I do wish it had a full-screen, but for me it's the ideal piece of data real estate for my (now 60Gb iTunes library).
Now, I'm a rarity - I've paid for all my stuff: whether it's a ripped CD, an iTunes (or eMusic) download, a freebie from an artist on MySpace or a demo CD I've been sent by an up and coming band, such as the truly excellent Guillotines (Nick Cave meets the Cramps at an all-night party).
We maintain a growing music collection here, and 160GB should be enough for quite some time. We like that. We also like the fact that this kind of capacity makes this iPod a perfect fit for data back-up and more.
But this is where I'd like to direct you to the excellent Bob Lefsetz, who has this to say on the 160GB model.
"What kind of crazy ***ed up world do we live in where you can keep 40,000 songs in your pocket and the labels think a reasonable price for each and every one of them is a buck, if now a $1.29 if you want them sans DRM!"
As discussed the other day, 50p of each download - so around 40 cents in the US -goes to the labels.
40 cents on 40,000 songs is a lot of cash to give a company that neither creates nor distributes content or infrastructure, and disrespects its customers by accusing them of being music thieves.
The 160GB model is the iPod wave of the future. We the users understand, musicians understand. I reckon the labels need to catch on.
Anyway - take a look at Bob's thoughts here.
Updated to add - no Beatles, I note, but a Starbucks connection...funny old world, isn't it?