So the news seems to be that the BBC has reached a deal with Microsoft which means that company's non-Mac software will be used to deliver streaming media from the BBC website.
Well, that's just plain wrong. Microsoft's solution - while safe(ish) in terms of digital rights management systems - just doesn't work with other platforms.
Now - don't get me wrong - I'm a fan of public service broadcasting. I rejoice in the fact that I have one broadcaster in the UK who doesn't see what's on my TV as filler for the ever so important ad segments. It is refreshing that the BBC retains a commitment to quality programming.
But the BBC has another commitment that counts. It has a commitment to serve up its services to all UK licence-payers in formats they can access.
A company that recently implemented Final Cut Pro and Macs across its creative departments can't argue that it's unaware of the Apple and Linux platforms.
If the deal is an exclusive one, as some reports claim, then the BBC is letting itself down. It's letting me down. It's letting you down.
It's letting us down because it hasn't pursued the vision of a platform-agnostic system to let its users access the content it creates that we actually pay for.
As the BBC moves forward into the digital future, it has revealed that it understands the importance of online to future broadcasting.
Apple has helped kick-start that vision. To leave Mac users out of these services by failing to support computers that run something other than Windows isn't big or clever.
It's bad, bad Auntie Beeb.