MySpace has changed the way labels look for new artists, YouTube has kick-started online video, sites like Digg.com are bringing in a user-edited web. All of this is kick-starting a new paradigm across multiple technology industry areas.
iTunes users are being presented with a growing selection of playlist-creation and sharing services, everything from software like Beatunes to online services, such as iLike.com.
You can expect a wave of similar collaborative tools from software companies from outside the consumer technology sector.
It's a no-brainer to predict more advanced solutions for all forms of professional creative solutions.
Given recent news on climate change, if systems can be put in place that enable creative professionals to collaborate on projects remotely, then there's a slim chance that the way people work can also change.
You can say goodbye to resource-consuming commuting, expensive-to-operate and energy-hungry offices, all good news for the environment, and even better news for workers.
These ways to work together using the internet won't surprise any musicians, who have been swapping riffs, links and samples using the internet for years. In hip-hop culture, for example, services like AIM and iChat have long been used to share such files within instant messaging sessions.
In recent weeks I've come across a plethora of early indications that suggest the trend is only just at its beginning. Perhaps a dozen solutions have turned up that show these technologies are beginning to be explored by developers.
2007 will prove there's more to social networking technologies than a MySpace friend request.