It's funny how a glass lift can get people excited.

Maybe it's because we all love the idea of taking a ride in the Great Glass Elevator from Roald Darl's second Charlie book - or maybe that's just me.

Anyway, I had a go in the new lift in Apple's Regent Street store today and all was fine. It neither broke down nor took off into space.

apple lift

Doors opening...

As lifts go I'd give it 4 out of 5. It didn't talk to us. It didn't have any flashing lights. And it didn't play any Muzak. It was however a stunning design and reasonably fast.

Good luck to the person with the job of cleaning it every day though...

On a more serious note, it's a good thing that the in-store lift has now been bought out into the open. Previously it was hidden behind the cash points, not really an obvious enough location for mums with prams and people with disabilities.