I think I know why Mark loves the iPhone and I hate it. As much as I loathe admitting it, we’re fitting right into stereotypes.

According to research by Solutions Research Group, the first group of people to adopt the iPhone will be predominantly university educated males with an average age of 31-years.

The research found that a massive 72 per cent of the iPhone’s market when it first goes on sale will be people just like Mark.

I have to accept that all of the reasons why I don’t want an iPhone - the fact that it’s too big and bulky, too expensive, and the reality that all I really want to do with a phone is call and text my friends - just don’t apply to Mark. Like all the other guys I know who fall into the same age bracket, Mark wants an iPhone because it’s a must have gadget, and that’s more than enough to justify the price.