In just 8 weeks, over 1.4 million people downloaded the H&M iPhone app launched on August 19th.

The app has been updated with planned and strategic content for users with fresh offers and new features included.

Updates include support for new markets, as H&M continues to expand into new countries. Each week, app content is updated featuring new campaigns and relevant and timely information about current in store promotions. Simply shake the phone whilst the app is running to receive the latest offers and show them at your local H&M store for discounts and promotions.

mills, co-founder of ustwo, the company who developed the app, says "This astounding figure represents true brand power and can be put down to H&M's continued investment in mobile. Giving users what they want with ongoing and relevant updates is a sure fire way to keep them engaged, telling their friends and coming back for more. The inclusion of hidden vouchers allowing users to redeem discounts in store whilst saving money is genius.  A perfect example of an app done right."

Latest updates due to go live in early November will allow users to share items via Twitter with Twitpic as well as the ability to check the balance of H&M Gift Cards.

The H&M is a free app available to download here