Sometimes it's hard to be a multinational convergence consumer electronics company.

It seems the more success you generate, the more distractions emerge from nowhere to derail you. It's enough to make you think sometimes that the world doesn't want you to succeed.

Look at Apple now. It's seemingly beset with lawsuits, has the Feds digging through its accounts, has Microsoft on its tail (no change there), and seems to generate as many enemies as it does friends.

Meanwhile, as the company grows more succesful, media reporting of its affairs has subtly changed its tone.

Just look at the way the BBC reports on Apple affairs now. After years of ignoring the company, it finally found out that Cupertino exists, and then its PC-based journalists decided it would be a jolly good laugh to try to report all Apple-related stories with a slight slant.

Or at least that's what many who inhabit the Macworld Online forums believe - take a look.

Naturally, it's not just the BBC. Schadenfreude infests much mainstream media reporting on the company. As Apple grows more successful many writers take delight in reporting its ills. I don't know why this is, but anyone who has ever been to school knows it's a whole lot easier to think up criticism than it is to conceive of praise.

And then take a look at some of the online forums (outside Macworld). There's mixed accomplishments. The people who used to condemn Apple as a dead duck, nowadays are condemnning it for being too succesful.

The people making these complaints tend to be PC users, or at the very least the kind of people who get a kick out of being churlish, the classic "naysayer gene".

Finally, Apple faces some whispered moans from long-time members of its Church of Mac. Some parishioners feel that Apple's success in other markets means its less focused on its computers these days.

They don't want Apple to grow into something bigger, a huge company with interests in multiple markets. They just want their church to stand still. But entropy really isn't an option - there would be no Apple if it had not taken its moves into digital entertainment and now into mobile.

The premise of these complaints is false - there's a new OS coming this year, you can rest assured that new computers will debut, and the company only ever improves its range of professional products.

Apple is also putting its money where its 'computer' used to be. Most recently it invested cash in buying digital video and audio software publisher Proximity for an undisclosed sum. This means the company is likely to apply these new technologies within its pro video products. Which means its focus on the Mac remains.