Okay, here’s the thing. Six months ago I looked into getting a BlackBerry because I wanted email on the move. No matter what deal I went for it generally cost £45 per month. Although for that price I got the phone thrown in.
I’ve also used a variety of internet phones, most recently the HTC Touch (don’t ask, okay… “terrible”) and Nokia N73. I haven’t used the Nokia N95 but will get one in to test out against the iPhone as this, by all accounts, is ‘the competition’.
The N95 on Orange costs between £199 and £249 plus a bewildering array of contracts from £20 upwards for text and calls. Internet costs extra – in some cases a lot extra. The key thing is that on Orange’s website is this telling quote: "The prices shown here are a guide based on the average plan costing £35 a month.”
The point being that £35 per month isn’t actually unreasonable in this day and age. In fact, it’s average. The only thing is you usually get a free phone (that’s rubbish) or pay between £100 and £200 for a half decent phone.
With the iPhone you pay £269 for the phone. This would be too much for any other phone, but then it’s not any other mobile phone is it? It’s an iPhone, and it costs £60 more than the £199 it costs to get an equivalent iPod touch.
Then you pay a not too unreasonable £35 per month for the phone, which includes unlimited internet and connection to The Cloud WiFi network – both of which would cost you considerably more on any other phone tariff.
One reader on our forums said: “in truth, the iPhone isn't marketed at guys like me, guys who are saving for their wedding, pay a mortgage and bills, and are trying for their first kid. No, the iPhone is aimed at those with plush jobs, too much spare time and too much expendable income”
In pains me to say it, but there might be some truth in this. The iPhone is clearly a luxury product, and not a particularly cheap one at that. But is it ‘too’ expensive or ‘more’ expensive than similar products on the market?
I don’t think so. Actually, I think it’s quite reasonable.