Remember when the generic term for a portable tape player was ‘Walkman?’ And now the generic term for an MP3 player (at least in many people’s mind) is ‘iPod.’ Ever wonder why?

Here’s what I think happened. Forget ATRAC or the Sony rootkit scandal. When Steve Jobs was busy getting Apple to make the iPhone, and consequently the iPod touch, this is what the Sony R&D team was dreaming up:

It’s called the Sony Rolly SEP-10BT. Words fail me.