As Macworld sister title Computerworld has pointed out in a story this morning, Apple is selling empty boxes of .Mac in its retail stores. An analyst suggests that shoppers will be disappointed to find that there is just a serial number inside the box. What Computerworld doesn't mention is how environmentally unfriendly such a practice is.
In these days of environmental awareness and recycling who wants to buy an empty box?
With the furore surrounding the ineffectiveness of the .Mac service in the UK aside, Apple really ought to repackage their physical .Mac item. Maybe an iTunes like credit card would be more appropriate if they must sell the service in store.