Apple's statements on the need to be green were welcome to me. In among Steve Jobs' comments there were some coded messages promising significant product announcements for 2007. Is Apple's long product silence really a pregnant pause for the Mac massive?
When it comes to the environment, Apple has the innovative intelligence, reputation and technical ability to achieve great things in terms of delivering more earth-friendly hardware. It's the kind of firm that may just figure out green solutions to unsolved problems, in terms of electrical components and product design.
When I looked at the report a moment after it was published on Apple's website last night, I did notice that Jobs had offered some rare comments on future products.
"We plan to introduce our first Macs with LED backlight technology in 2007," he wrote, hinting the new technology could be fielded across Apple's range of Macs with built-in screens: MacBook, MacBook Pro and iMac.
He also hints that Apple's display range will receive a similar upgrade. "We will introduce our first displays using arsenic-free glass in 2007", he said.
Apple's quite a secretive company.
It's so secretive that over the years I have learned something about it.
When Apple gets quiet, it's busy – really busy.
I'm looking forward to Apple's product introductions in the months ahead. I don't accept that the company is obliged to ship a new Mac each week, in order to show it cares.
I'd obviously like it to, as it gives me something to write about, and you something you want to read.
On a daily basis, news without new products is challenging.
Finding something some will at least find a little bit interesting takes a tad more effort than it looks. Being interested oneself helps.
You know, when Apple made its move to Intel, product releases were dizzying as it migrated all its products to the new processor.
Apple made a deliberate attempt to ensure a consistent product design – so people like you and I could recognise that the new Intel products were also Macs.
With new Intel processors waiting in the wings, Apple will be focusing its design teams on certain projects.
Mac OS X 10.5 is prowling near us now. Developers will have a feature-complete (allegedly) version of the OS in their hands as soon as next month.
The iPhone seems set to grab many users, and to all intents and purposes will offer features guaranteed to attract strong demand.
iLlife has been delayed – Apple doesn't like to be inexorably tied to a product release at a certain time. Like most in Silicon Valley, it likes to ship things when they are ready.
(Clearly, iLife and iWork when they ship will no longer carry a year in their name.)
.Mac seems set for some improvements when iLife ships – and given some of the features of OS X 10.5 Server, we're likely to see some improvements in Apple's online suite.
Can you see what it is yet? I can't, not really, there's no point second-guessing Apple.
But I do know that one thing.
When Apple's quiet, it's busy.
I'm working to clear my credit card.
The greener Apple won't hide it's shiny glow under a bushel for too much longer.
And when it shines, I hope to go shopping.