FlipVideo Flip UltraHD review
Flip has carved out a substantial slice of the pocket camcorder market and it's not hard to see why: the lightweight but robust FlipVideo Flip UltraHD camcorder fits easily into a pocket and is simplicity itself to use.
The software comes preloaded on the FlipVideo Flip UltraHD camera and you don't need to worry about remembering a memory card as its built in. The Flip UltraHD we review here has 8GB of internal flash memory. There aren't even any cables to remember not to lose: the Flip hallmark is the USB arm that flips out from the lefthand side of the camcorder and that attaches it directly to a desktop or laptop to transfer files.
Easy peasy software allows you to view your video clips on your computer screen and transfer any you want to save to its hard drive. While you're at sorting out your video footage, the FlipVideo Flip UltraHD is recharging itself.
As a convenient video recorder, the Flip is an obvious winner - its makers liken its success to that of the iPod and we can see their point. The Flip range is about to go onsale in the UK through no less than the Apple Store - acknowledgement, perhaps, that Apple would struggle to pull off a better implementation of its straightforward to well executed camcorder for the masses.
There may be more capable video cameras out there, but for one that anyone can pick up and use, it's highly compelling. It's got a gurt red Record button smack in the middle flanked by a play button and one to delete anything you don't like.
In fact, FlipVideo's problem now isn't selling enough of its Flip cameras; it's selling better versions to existing customers and designing separate models to its two main customer groups. There's the YouTube and Facebook generation that want to record themselves and their mates and their hijinks and share them with the world asap. For them there's the new silver Mino model on which they can check themselves out before putting themselves on YouTube.