FujiFilm FinePix Z10fd Review

It seems the party never ends at Fujifilm. Only last summer we were praising the FujiFilm FinePix Z5fd for being the ultimate camera for a night out. That was then. Now its time for the Z5 to step away from the podium and make way for the all-singing, all-dancing Fujifilm Z10fd.

Like something out of a 70s disco, the Z10fd comes in seven lurid colours, from ‘hot pink’ to ‘wasabi green’. The more reserved among us can still opt for a Z10fd in midnight black.

Packed into the Fujifilm Z10fd’s simple-yet-elegant casing is an amazing array of features both old and new. Face-recognition technology is included and works as well as ever, as does camera-shake reduction.

The 7.2mp resolution is quite average for today’s cameras, as is the 3x optical zoom. Nor is the Z5fd as skinny as some of the ultra-thin compacts out there.

It does, however, represent good value for money and is very easy to use, with a simple interface and common features such as flash, macro and face recognition mode accessed via a toggle on the back. But it should be noted that there isn’t a true manual mode.

All the usual shooting modes are present in the Fujifilm Z10fd, including a new auction mode that allows you to compose two to four shots in one picture.

This enables you to show up to four different views of one subject at the same time – a feature that will prove invaluable for eBay junkies.

You also get a blog mode that enables the Z10fd to produce ready-made shots for social-networking websites such as Facebook and MySpace.

To make full use of these sharing modes, Fujifilm has incorporated into the Z10fd an infrared transfer system that allows you to send photographs directly to another compatible camera (well, to be exact, another Fujifilm camera with IrSimple technology).

This proved to be a tricky operation (at best), and we’re still pondering what need you would have for this particular Fujifilm Z10fd function.

OUR VERDICT

The Fujifilm Z10fd takes great pictures in difficult situations where other cameras could struggle. The build quality is second to none, and even the sliding front panel has a nice feel as it clicks into place. The lens placement is a bit of a problem – we’re sure more than a few photos will be ruined by a finger creeping into the top-left corner. But that’s the only thing wrong with this impressive camera. Just make sure you get it in black.

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