Running a business on a Mac was once an arcane and difficult process when your needs outgrew Microsoft Office. There are now a few software solutions for Mac business needs, but custom solutions remain rare. One such solution is Daybook Enterprise, a tailored application designed for medium-sized businesses, or at least businesses that plan to grow. The target market for Daybook Enterprise is companies with ten or more people who will use the software. Companies preparing for expansion are well advised to consider a solution that can grow with them.
Quantifying a solution that is tailor-made for businesses is difficult, because every installation is different. However, in general terms, Daybook can handle accounting, CRM (Customer Relationship Management), marketing and sales needs. It does have a manufacturing focus, but it’s also used in the service industry – such as its parent company’s recruitment division.
This is not just a Mac business solution – it will happily run on PCs, too. But it certainly has its roots in the Mac market. It utilizes the 4D database, and currently runs in OS 9 and various Windows flavours. Although 4D OS X-ready now, the
OS X version of Daybook is still a few months off because Daybook wanted to rewrite it for OS X, rather than just port it across with no new features.
The application is fully customizable, and smarter users will be able to teach it all kinds of tricks, but knowledge of the darker arts of database management is by no means a requirement. The idea is that systems are managed and supported by Daybook, which offers a full consultancy service.
With the whiz kids at Daybook on hand to help design and customize software, there’s no end to what it can do. Each action can instigate another action. So, for example, when a sales person calls a prospect, the result of the call, either a sale,
a brochure request, or a refusal can trigger another action. A sale might trigger an invoice, pick sheet for the warehouse, label for the packaging and a thank-you letter to the customer. A refusal might trigger a reminder for a follow-up call in three months.
This kind of thing can be implemented by the end user, and isn’t complicated, but most would be set up as part of the installation. This kind of service doesn’t come cheap, but it aims to save money in the longrun.
There’s huge potential for improving the business workflow with Daybook Enterprise. Depending on the size of a business, the price tag of approximately £2,000 per user, which includes training and consultancy, may seem high. However, not using fully integrated business software can be costly, too. Probably the best option is to speak to the people at Daybook, and find out what they can do for you. If they can improve your marketing, supply-chain management, HRM (Human Resource Management) or accounting, then Daybook could pay for itself in no time.