Along with the announcement of the iPod HiFi, Apple recently revealed a set of cases for today’s screen-bearing iPods – the Apple Leather Case for iPod and the Apple Leather Case for iPod nano. The cases offer what Apple describes as luxurious protection in “hand-crafted Italian leather”, the Apple logo, and a price tag of £69. Yes, £69!
At nearly twice the price of the previously most expensive iPod case (not including specials by Gucci, Prada and so on), Apple’s leather case costs more than the entry-level iPod shuffle! But it smells fantastic.
I’ll grant you this is the only case you can buy today that sports the Apple logo – and for some, that may justify the price – but I can think of better ways to enhance my iPod for that same price.For example:
• Three Incase leather iPod sleeves
• Four Belkin Flip Cases
• JBL Creature II speakers
• Apple iPod AV Connection Kit
• Kensington Stereo Dock & remote
• Belkin TuneSync and Nike Sport Armband
• Dension ice>Link FM iPod car adaptor
• Monster iCase Travel Pack and Xtreme Mac car charger
• Apple Radio Remote and Camera Connector
• Griffin iTalk, AirClick and iBeam
• Shure E2c Sound Isolating Earphones
• Two £25 and one £15 iTunes Music Cards
• iPod shuffle 1GB
• A donation to the RNID (Royal National Institute for Deaf and Hard of Hearing People)
Like Apple’s other iPod cases – the woven nylon one and the jokey iPod socks, both costing just £19 – this pricey model effectively hands over any chance of market domination by covering up the iPod’s controls. You have to pull a little ribbon to draw the iPod from the case before you can adjust the volume, change tracks, turn it off, etc. Because of this fatal flaw there are far better leather iPod cases available for a fraction of the cost. They don’t include the Apple logo and certainly don’t smell as nice as this little luxury though.