Apple iPhone XS Max full review

Apple's iPhone XS Max features the largest display to grace an iPhone so far. But with big real estate comes a hefty price. We see how the latest leviathan compares to the older, but now much cheaper, iPhone 7 Plus, to see if bigger really is better, and whether the iPhone XS Max would be a worthwhile upgrade from the iPhone 7 Plus if you already own that handset.

Price and availability

Apple announced the iPhone XS Max (alongside the iPhone XS, iPhone XR, and Apple Watch Series 4) at its September 2018 event. Pre-orders began on 14 September, with the official release date following a week later on 21 September.

Prices are as follows; 

  • £1,099/$1,099 (64GB)
  • £1249/$1249 (128GB)
  • £1449/$1449 (512GB)

Click here to buy the iPhone XS Max from Apple UK or Apple USA.

At that same event, it was revealed that both the iPhone 7 and iPhone 7 Plus would remain in the current range, but at a reduced cost. 

These are how the new prices line up:

  • iPhone 7 32GB - £449/$449
  • iPhone 7 128GB - £549/$549
  • iPhone 7 Plus 32GB - £569/$569
  • iPhone 7 Plus 128GB - £669/$669

If you bought an iPhone 7 Plus back when it launched in 2016, how the price of Apple's flagship phone then compares to what you'd need to pay now, is stark. 

  • iPhone 7 Plus (2016 price) - £819/$819 for a 128GB model
  • iPhone 7 Plus (2016 price) - £919/$919 for the 256GB model

That's an additional £430 compared to the 7 Plus when it arrived. But, it seems, the days of flagship iPhones costing less than a grand are long gone.

You can order an iPhone 7 or 7 Plus directly from Apple UK or Apple USA, plus we recommend checking our Best iPhone deals 2018 page for the latest deals.

Design and build

By now, the iPhone 7 Plus design should be very familiar with Macworld readers. It’s almost identical to the iPhone 6 Plus which was introduced back in September 2015, albeit with the unfortunate ‘upgrade’ of having the headphone jack removed.

iphone 7 plus vs iphone xs max

There are some subtle other tweaks: The Home button isn’t actually a physical button at all but rather a Force Touch panel that uses software to make it feel like you pressed it, there are twin cameras on the rear, and Apple introduced an IP67 water and dust proof rating for the first time.

All of that is fine and dandy, but skip forward a couple of years and the thick upper and lower bezels on the front panel make the aesthetic feel very dated, especially when compared to its newer rivals.

Step forward the iPhone XS Max. As the name alludes, the design takes much from the iPhone X that debuted last year, and which Apple has now retired to replace with the iPhone XS.

The large 6.1in Super Retina display is an OLED panel, unlike the 5.5in LCD one on the iPhone 7 Plus, with rich colours and pin-sharp graphics. It stretches for nearly the entirely of the front, thanks to the removal of the Home button in favour of the Face ID cameras housed in the now ubiquitous ‘notch’ at the top of the display.  

A stainless-steel chassis contains the standard collection of buttons, with stereo speakers and a lightning port making up the rest of the compliment.

The rear of the iPhone XS Max is glass to allow wireless charging. This was a feature introduced on the iPhone 8/8 Plus and X, so the iPhone 7 Plus has to stick with a standard lightning cable option for its power.  

iphone 7 plus vs iphone xs max

Both devices have dual-camera units, with the same 12Mp f/1.8 + 12Mp f/2.4 arrangement. Apple states that the newer release has an upgraded sensor, and a more powerful CPU, to vastly improve its camera performance. So, while the iPhone 7 Plus is good, the XS Max bests it once again.

Finally, the XS Max also comes with an IP68 water and dustproof rating, which means it should survive any accidental dunks more assuredly than its elder brother.  

Features and specs

One of the main areas that Apple focussed on during its unveiling of the 2018-2019 range, was the new A12 Bionic processor. This promises around 15% increased general performance, with an impressive 50% better energy efficiency. The latter should deliver strong battery life, which is good because those lush OLED panels can be quite a drain.

Of course, those gains are set against the A11 Bionic that featured in 2017's iPhone X, 8 and 8 Plus models. The iPhone 7 Plus comes equipped with the generation before, the A10 Fusion, which was a fine chip when it was released, but will struggle to compete with the A12’s raw power.

Another advantage of the newer chip is improvements to what Apple calls the Neural Engine. This is a key part in the camera performance, with the company claiming that it ushers in a new age of photography.

iphone 7 plus vs iphone xs max  

Smart HDR means that more highlights and low-light details can be captured, while a barrage of other new improvements make the XS Max a formidable device for capturing images and video.

Here is a breakdown of the full specifications of both devices:

Specifications iPhone 7 Plus iPhone XS Max
iOS iOS 12 iOS 12
Colours Rose Gold, Gold, Silver, Black Gold, Silver, Space Grey
Display 5.5in Retina display (1920x1080, 401ppi) LCD 6.5in Super Retina Display (2688x1242, 458ppi) OLED
Processor A10 Fusion A12 Bionic
Storage 32GB/128GB 64GB/256GB/512GB
Rear camera 12Mp wide-angle f/1.8 + 12Mp telephoto f/2.4, OIS, Quad-LED True Tone Flash, 2x optical zoom, 10x digital zoom 12Mp wide-angle, f/1.8, OIS + 12Mp telephoto, f/2.4, OIS, optical zoom, 10x digital zoom, Portrait Lighting, Portrait Mode, Quad-LED True Tone flash
Front camera 7Mp FaceTime HD, f/2.2, 1080p video 7Mp FaceTime HD, f/2.2, 1080p video
Video recording 4K at 30fps, 1080p at 60fps, OIS, Slo-mo 1080p at 120fps, 720p at 240fps 4K at 24/30/60fps, OIS, 1080p slo-mo at 240fps
Wireless charging No Yes
Waterproofing IP67 IP68
Dimensions 158.2 x 77.9 x 7.3mm 157.5mm x 77.4mm x 7.7mm
Weight 188g 208g
Price £569/£669 £1,099/£1,249/£1,349


iOS 12 runs on the iPhone 7 Plus and the iPhone XS Max, bringing with it various performance enhancements which should benefit the older model.

There are features, such as Animoji and the new Photo app that allows users to alter the focus of background after an image is taken, which require newer hardware, but on the whole the iPhone 7 Plus should feel quite sprightly after the upgrade.

Another thing to bear in mind is whether you really need to max out the storage now that iCloud can store so much of your data in the cloud. This could be worth considering when you decide on how much storage you really need on the device.

Read our iOS 12 review for more details of what’s included in the new update.


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