iView MediaPro 2.0.1
iView MediaPro 2 can set image size, resolution, image depth and colour space. So, for instance, you can take a set of files that were ready for a print brochure, and instantly convert them from 300dpi CMYK TIFF files to RGB JPEGs at 72dpi, ready for a Web project. But iView MediaPro doesn’t only handle image conversions. Since it can catalogue movies, sounds and images, each of these formats has its own conversion options. Movies can be converted from QuickTime to DV stream (a handy tool for iMovie enthusiasts), MPEG-4, or several other formats. It can convert sound files from MP3 to AIFF, Wave, or System 7 Sound. You can also save your settings so you don’t have to go back each time to repeat the more tedious aspects of your workflow. A recurring theme in this program is that it performs just enough utility to keep you from needing to open other more-specialized applications. iView MediaPro can now import files à la iPhoto, directly into the program. It also mirrors iPhoto’s ability to erase files from a camera’s media from within the application. And like iPhoto, iView MediaPro includes image enhancement tools. The program’s array of tools is wider than iPhoto’s. Beyond brightness and contrast control, crop, resize, and remove red-eye, you’ll find sharpen edges, adjust saturation, convert to duotone, and invert photo negative. All these filters are adequate adjustment tools in their own right; iView MediaPro’s batching and version control increases their professional value. Version control lets workgroups keep abreast of new or altered files, backing up copies in a designated Version Control Backup Folder. After performing an enhancement, the Batch command can perform that same function on other images in that catalogue and safely put those enhanced images into a new folder. PDF creation is one of those things we’re starting to take for granted in the OS X era. This program will create high-resolution PDF’s for offset printing, not just Internet distribution. For some reason unknown to this writer, the PDF maker is hidden under the Window menu, rather than next to the conversion menus in the Make menu. Yet, this tool is also a powerful innovation. It acts as a rudimentary page-layout application, letting you choose image areas, resize and crop them, overlay images, and then make that sheet into a PDF. While it isn’t QuarkXPress or Adobe InDesign, it’s a quick and easy way to make customized one-sheets and contact sheets without too much trouble. HTML galleries have always been easy with iView MediaPro. The difference now is the ability to add custom HTML templates through the greatly enhanced theme-based Make HTML Gallery menu. You can make HTML themes and store them in the new Plug-ins folder. After you’ve catalogued files, iView MediaPro lets you back up media assets directly to CD, saving you from going outside to a CD burning application.
IView MediaPro doesn’t want you to leave. Rather than going outside to dedicated image-editing apps or HTML tools, iView MediaPro wants you to get as much of your work done within its walls as possible, hopefully saving time in the process. And it does an admirable job of it. You’ll be surprised to see how many of the more mundane aspects of media management can be dealt with by this powerful little application – and they’re handled with alacrity, efficiency and produce excellent results. Photographers, designers and graphics professionals will find a valuable new friend in iView Media Pro, which is well worth its new professional $160 price point.